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Definition of Marketing
"The continual satisfaction of customer needs at a profit."

But what are the:
  • Needs/Wants and/or Decision Criteria to be satisfied?
  • Desired Standards of Performance?
  • Weights of Awareness?
  • Perceptions of Performance?
  • Perception Deficiencies?
Only Objectivity can quantify these Five Key Factors of management for you! Objectivity's Vision - a quantifiable discipline
"To make marketing, and other forms of communication, a quantifiable discipline." Objectivity's Mission - quantifiable returns
"To assist marketers and other communication specialists to develop and manage communication strategies that achieve quantifiable returns on the investment." Communication Includes:
  • Advertising
  • Sales
  • Promotion
  • Events
  • Training
  • PR
  • HR
  • Management
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