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Company Profile

What do we do?

We measure, manage and monitor perceptions and have done so successfully since 1982.

What is perception?

The process by which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is equated with reality for most practical purposes and guides human behaviour in general (

Whose perception are we interested in?

Key Communication Groups (KCG's) such as your staff, trade customers in wholesale and retail, consumers, potential consumers, agents and communication agencies.

Perceptions about what?

Just about anything. We are able to collect these perceptions in a way that enables us to get the right answers, not just any answer. This ensures that you are able to use the research.

What do we do with these perceptions?

We are then able to measure them in a unique manner by changing them into one of five quantifiable factors. This means that we take the qualitative feeling or perception and make it quantifiable so that you can use it.

We then assist you to manage the quantifiable perceptions from where you are in the organisation, whether you are the CEO, in management, marketing, advertising, sales, HR, PR, Production or Admin.

We do this by helping you to develop a strategy to cost effectively address the perception deficiencies and therefore the behaviour.

We then continue to monitor perceptions via ongoing measurement to ensure that your strategy is changing the perceptions and that the perception itself has not changed. We thereby help you to control communications.

Our clients are prestigious and varied and can be viewed at

Our unique methodology has the additional benefits of cost, turn-around time, simplicity and accuracy. Experienced management, who have great understanding of the process are involved and available to you during the process.

Our products include

  1. Monitoring the performance of all media advertising agencies
  2. Mystery shopping (digitally recorded on HD media)(VMS)
  3. Telephonic interviews, focus groups (closed and open), intercepts and face to face interviews.
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