Tel: 011 516 0014 Email: davin.webster@objectivity.co.za
Motor Industry Example

WEIGHT OF AWARENESS : BRANDS PREFER

When next you buy a motor vehicle, which brands will you seriously consider? Please list your preferred brands of motor vehicles at this time, starting with your preferred brand.


DECISION CRITERIA


PEOPLE / RELATIONSHIP

IMPORTANCE 3 : INDEX 64
DESIRED STANDARD : 5.8


INFORMATION BEFORE & DURING SERVICE

IMPORTANCE 10 : INDEX 26
DESIRED STANDARD : 5.4



Copyright © Objectivity 2018 All Rights Reserved. Site by DG Solutions