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Products for Clients
| Objectivity has a range of products for directors, CEOs, marketing people, advertisers, sales managers, HR managers, PR and/or corporate affairs managers. |
| We will identify and quantify the five key factors of management for you as pertinent to |
| We will design the project together with you, undertake the interviews, and provide you with an easy-to-read report including specific 'what-to-do' recommendations. |
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Strategy
| Strategy is a plan to influence people to behave in a certain way, e.g. to buy, stock or use your brand. |
| You therefore have to press the right buttons in your target market or audience to achieve the response/s you require. |
| But which buttons must you press and how hard must you press them? |
| Proper perception measurement provides your strategy for success - in product launches, perception shifts, sales management, and staff motivation. |
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Methodology
| Methodology is very important in the quantification of needs, standards and perceptions. |
| If you don't do it the right way, you will not get the right answer. You will get an answer, but not the right one! |
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Advertising Agencies
| Because advertising is often a very big part of your perception shifting effort. |
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| And, because advertising as a function is often not undertaken, managed, measured and reported in a professional manner, Objectivity performs a unique service for both Advertisers and Advertising agencies. |
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| Today, advertising is totally quantifiable in terms of awareness shifts, perception shifts and responses generated. |
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| | Advertising Agency Monitoring |
| Objectivity maintains a database of all advertising agencies that have five or more clients and who place advertising in the media. |
| Each year, Objectivity visits each of these advertising agencies to check their client lists. |
| All clients are then telephoned and asked to rate the performances of the agencies they use, or have used. |
| Individual Advertising Agency Performance Profiles are developed in this way. |
Agency performance can then be compared with:
- the Norms of the Advertising Industry
- the 'Corridors of Excellence' in the Advertising Industry
- other agencies
- the desired standards of performance of advertisers.
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| This database enables us to provide a range of agency-related services to both Advertisers and Advertising Agencies. |
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